Chapter 12 Summary: The groundswell inside your company Within the next week this semester is coming to an end, soon so will this mini blog series on the Groundswell, winning in a world transformed by social technologies. Over the past few months as part of an assignment in MARK4474 – Social Media Marketing course, one […]
Read more "The Groundswell inside your company"Chapter 7 Summary: Energizing the groundswell Hi everyone, It’s a gorgeous sunny July afternoon with an expected day time high near plus 30 degrees Celsius today. The weather this summer in the greater Edmonton area hasn’t exactly been all that cooperative, we’ve seen our fair share of raining days with some intense thunderstorms, so hot […]
Read more "Energizing the groundswell"Chapter 10 Summary: Tapping the groundswell with Twitter Hi everyone, Thank you for following along my mini-blog series on the groundswell. For first-time readers welcome, in previous posts, I have discussed the importance of listening and talking, as well have covered strategies for tapping, and how connecting with the groundswell transforms your company. This week’s blog posting […]
Read more "Tapping the groundswell with Twitter"Chapter 8 Summary: helping the groundswell support itself In chapter 8 of the Groundswell, authors Li and Bernoff explain the differences between traditional support versus groundswell support, as well discuss the importance of creating and building communities. Traditional support vs groundswell support Let’s look at the traditional support method first. As the authors state “Supporting […]
Read more "helping the groundswell support itself"Chapter 6 Summary: Talking with the groundswell Image Source In some of my previous blogs, I have discussed strategies for tapping the groundswell and the importance of listening to the groundswell. THIS WEEK I… oops! My bad, I started shouting there, not always an effective way to get someone’s attention. When it comes to marketing shouting at […]
Read more "Talking with the groundswell"Chapter 4 Summary: “Strategies for Tapping the Groundswell” If you have been following along my mini-blog series on the groundswell, you probably know by now that if you value your company’s future sustainability, it’s inevitable you’re going to have to get involved in the groundswell. You know it, I know it, we must get on […]
Read more "Strategies for Tapping the Groundswell"Chapter 11 Summary: “How connecting with the groundswell transforms your company” In my last blog on Chapter 5, I discussed the importance of listening to the groundswell to better understand what consumers are saying about your brand. Contrary to popular belief a company doesn’t really own or define its brand! That’s right Pepsi, your brand […]
Read more "How connecting with the groundswell transforms your company"Chapter 5 Summary: “Listening to the Groundswell” Shhhhh! Did you hear that… are you listening? If you are paying attention, you might just be able to hear what consumers are saying about your brand. Ok, well literally listening at this moment isn’t likely to provide much insight, but listening to the Groundswell is a […]
Read more "Listening to the Groundswell"Chapter 3 Summary: “The Social Technographics Profile” Groundswell, what is heck is that? Have you ever heard of it before? Kind of sounds like something a farmer would encounter after a heavy rain… “Look here there Mary-Lynn, all dat darn rain has made the groundswell!” While that could be an interpretation of sorts, the groundswell […]
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